It’s our mission to transform our client’s businesses through award-winning creative that raises their profile which in turn will increases their profits. We do this through by combining outstanding innovative thinking with fantastic value to produce functional, hardworking creative that will make a tangible difference to the client’s bottom line.
In this initial stage, the designer needs to identify the end goal.
- Who is the site for?
- What do they expect to find or do there?
- Is this website’s primary aim to inform or to sell?
- Does the website need to clearly convey a brand’s core message, or is it part of a wider branding strategy with its own unique focus?
- What competitor sites, if any, exist, and how should this site be different than the competitors?
One of the most common and difficult problems plaguing web design projects is scope creep. The client sets out with one goal in mind, but this gradually expands, evolves, or changes altogether during the design process. This is where a clear scope of works for the project is agreed with the client and issued with the contract.
We start with a wireframe sitemap of the website which provides the foundation for any well-designed website. It helps give us a clear idea of the website’s information architecture and explains the relationships between the various pages and content elements. The client will supply the content and imagery for the website. We can collaborate with content writers to help get better content for your site if required.
Making you website stand out from the competition is key. Visual design is a way to communicate and appeal to the site’s users. Get it right, and it can determine the site’s success. Get it wrong, and you’re just another web address. By using the company brand elements our graphic designers bring your website to life.
In the Develop step, the website design is translated to actual code that makes the website work. This stage can be the most lengthy. We build and install the required items to make the website work and also that were requested by the client.
Before the site is launched, it will be on a maintenance mode where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements. The site will need to be reviewed on multiple browsers (Chrome, Firefox, Safari) and multiple devices (laptops, tablets, and mobile) to see if and where issues occur.
The big day. You’ve tested the site, had it reviewed and approved by the project stakeholders, and you’re ready to launch. But once the site is launched, the project isn’t over — you should be prepared to address feedback from users adapting to the new site.
This last and final step of web design is often overlooked by freelancers, but website maintenance is important for the long-term health and success of a website. Just like owning a car or house, a website will need upkeep and maintenance.
On a basic level, a WordPress maintenance service includes the following necessary actions to keep a WordPress site running smoothly:
- WordPress Updates
- Theme and Plugin Updates
- WordPress Backups
- WordPress Security
- Analytics Tracking & Reporting