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Your customers expect it.

If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

You control the story.

You cannot control what others say about you on social media channels, but you can influence public perception by creating your own story with your business website.

A blog helps business owners get their message, and personality in front of their target audience faster than print ads.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

Your competitors all have company websites.

Consumers normally start their buying journey with research and recommendations from social network friends or pages.

Studies show that once a consumer has an idea of what they need or want, they start researching, and more than 7o percent of them go online to find reviews, and testimonials.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

Never put up the ‘closed for business’ sign.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can dramatically boost sales, especially when you factor in additional customers who are not restricted by location.

You’ll show up in Google search results.

If you don’t have a website for your business, the chances of showing up on Google results page are zero. But if you have a site, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Need help setting up a website for your business?

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