The correct SEO (Search Engine Optimisation) is crucial to getting your website seen on the first pages of Google searches. We provide an in depth analyses of your site and make the necessary changes needed.
SEO is an abbreviation of Search Engine Optimisation.
It is an online marketing discipline, which in its most simple form is used to help websites rank better on Google, Bing, Yahoo, etc.
But what exactly are they trying to rank better for?
Let’s use the entirely fictitious example of Shells Beauty Pod. Shell has just opened her beauty pod in our home town of Wexford and had a web developer build a new website for the business. She wants customers to be able to view treatments and book online from home without having to go down to the shop.
She’d also like the website to serve as a marketing tool in its own right, making people aware that there’s a new beauty business in town.
The only problem is that despite the website being really impressive, when people type in ‘Beauty treatments in Wexford’ into Google, Shells Beauty Pod is nowhere to be seen. These are called the organic search results, and ideally we want your site to be as close to the #1 position as possible, especially as around 60% of clicks go to the sites ranked inside the Top 3.
As good as it looks, the Shells Beauty Pod website has not been optimised at all and will almost certainly remain languishing in the lower reaches of the search results unless something is done about it.
In short, a website which hasn’t had any SEO done on it isn’t reaching anywhere near its full potential.
Websites can be found by plenty of different means. By using pay per click (PPC), you can attract people to your site by buying up ad space above or below the organic results, however, it will cost you a fee every time your advert is followed.
You can promote your site on social media, but it is something which needs to be used frequently to see any steady traffic and conversions are typically very low.
Other websites can point visitors in your direction by using links, whether they via be something as simple as a business directory listing or from a news story. Again though, it’s an unreliable source of customers (although backlinks are a vital part of SEO overall).
SEO is about understanding user intent, and if done well, can consistently put your website in front of people who are searching for exactly what your company is offering.
This could for any number of reasons, but we should be able to diagnose the problem and take steps to remedy it fairly quickly.
In our experience, the three main issues we see with sites which rank poorly are:
• a lack of quality and/or unique content on the pages
• poorly optimised title tags
• a sparse backlink profile
Google is reputed to have around 200 factors it uses to rank a page, but has never actually revealed them. The knowledge that SEO community has picked up down the years is largely down to experimental trial and error or large scale studies.
To complicate matters further, Google makes small tweaks to its search algorithms pretty much every day, although they do usually give plenty of warning when a major change is on the horizon.
There really isn’t a one size fits all approach here.
While certain aspects of a website’s make-up can be tweaked in a few minutes, it’s best to look at SEO as an investment in your website rather than a quick fix. Clearly, a one page website won’t need as much work as one with dozens or even hundreds of pages.
Initially, we will discuss what you want to achieve with your site and set realistic short and medium term goals. We never promise that you’ll rank #1 or reach the first page for a particular set of keywords for the simple reason that there are no guarantees in SEO and it’d be reckless of us to suggest otherwise.
We’d typically suggest 3 months of work to begin with, and although we work on a flexible month-to-month basis with all of our SEO clients, the vast majority stay on for much longer.
OF ALL DESKTOP SEARCH TRAFFIC
COMES THROUGH GOOGLE, SO MAKE
SURE YOU PLAY BY GOOGLE’S RULES
OF CONSUMERS WHO DID A LOCAL SEARCH VISITED THE BUSINESS WITHIN FIVE MILES, MEANING LOCAL SEO TACTICS ARE AS IMPORTANT
OF PEOPLE USING THEIR MOBILE DEVICES TO SEARCH ARE ALSO LOOKING FOR LOCATION, MEANING IF YOUR WEBSITE ISN’T OPTIMISED FOR MOBILE, IT MIGHT NOT SHOW AS HIGH IN THE RANKINGS