SEO, or Search Engine Optimisation, is important for a website because it helps to improve the visibility and ranking of the website in search engine results pages (SERPs). This is important because it can increase the traffic to a website, which can lead to increased sales, leads, and revenue.

When a website is optimised for search engines, it is more likely to appear near the top of the search results for relevant keywords and phrases. This can be especially important for small businesses and websites that are looking to attract visitors from a specific geographic area.

SEO is also important because it can help to improve the user experience of a website. When a website is easy to navigate and provides useful and relevant information, users are more likely to stay on the site and engage with the content. This can lead to increased time on site, which is a key ranking factor for search engines.

Overall, SEO is an important part of any online marketing strategy, as it helps to improve the visibility and ranking of a website in search engine results pages, which can lead to increased traffic, sales, and revenue.